Religion played a larger role in media coverage of Barack Obama than coverage of John McCain in the recent presidential election, according to a report released today by The Pew Forum on Religion & Public Life. Much of the coverage of Obama related to false rumors of Obama being Muslim.
The report is based on a study examining religion-focused election coverage in 48 news outlets from June 1 to Oct. 15, 2008.
Additional findings:
- Press narratives tied to religion accounted for 4% of the general election campaign’s “newshole”– the time or space available in an outlet for news content. While this was less than coverage of the Iraq war (6%) or the economic crisis (9%), it was more prominent than coverage of energy issues (2%) and the environment (less than 1%), and equal to coverage of the Republican National Convention (4%). During the general election, storylines related to religion received as much attention by the press as those that focused on race (4%).
- Far
more of the religion storylines involved Obama, and most of these involved
controversy or had an unfavorable cast. In all, Obama was the lead
newsmaker in more than half (53%) of the religion-focused campaign stories.
By contrast, McCain was the focus of just 9%. Palin (19%) was more tied to
religion than her running mate, though less so than Obama. Examination of
Palin’s family values, church background and related issues made up
one-fourth of the newshole devoted to religion in the campaign.
- The
single biggest religion storyline in the general election phase of the campaign
centered on rumors that the Democratic nominee, who is a mainline
Protestant Christian,
is a Muslim (30%). An additional 5% of the religion-focused coverage dealt
with evangelical broadcaster James Dobson’s criticism of Obama’s
positions. But despite the largely negative focus of the Obama religion coverage,
a Pew Forum analysis
of exit polls shows nearly every religious group measured supported him in
greater numbers than they supported Democratic nominee John Kerry four
years ago.
- The notion of “pastor problems,” or candidates’ associations with controversial religious figures, was a clear narrative in campaign coverage. All four candidates faced coverage focusing on religious figures. Attention to clerics Jeremiah Wright, Michael Pfleger and John Hagee alone made up 11% of religion coverage in the general election. A feature of much of this coverage was replaying of the inflammatory recorded words and video images of these ministers. Circulated on cable news, talk radio and the Internet, these recordings were used to scrutinize the candidates’ judgment in associating with such figures.
- The Aug. 16 Saddleback Civil Forum on the Presidency, moderated by Warren at his California megachurch, drew brief but intense media coverage. It made up 10% of all campaign coverage the week it occurred but quickly dropped to 5% the following week. By the end of August, it was no longer a major press topic at all. Still, that was enough to have that one event account for 11% of religion-focused campaign coverage in the general election.
- Culture war issues were
not a driving narrative of this election cycle. The extent to which they were present, they emerged late in
the campaign and were largely tied to the nomination of Palin. Together, social
issues – including abortion,
gay marriage and stem cell research – composed
9% of religion-focused campaign news but less than 1% of campaign news
overall. Abortion was by far the biggest of these, again, largely focused
on Palin.
View the full report here.
